Manager, Digital Content (July 2023 – Present)

Coordinator, Digital Content (January 2022 – July 2023)

As Digital Content Manager, I lead the conceptualization, production, and posting of engaging photo, video, and graphic content for all USA Hockey communication properties. I manage USA Hockey's digital content specialist, who executes the day-to-day creation of video and graphic content for the brand's platforms, as well as content staff at various Team USA and USA Hockey events. I also collect and analyze digital media analytics to inform future strategies and manage the content budget and year-to-year strategic plan. Lastly, I served as the content lead for Team USA at the NHL 4 Nations Face-Off in addition to two U.S. Men’s National Teams (2023, 2024), three U.S. National Junior Teams (2023, 2024, 2025), one U.S. Women’s National Team (2022), and one U.S. Under-18 Women’s National Team (2022). Also:

• Elevated Team USA’s content coverage at international events by following social trends, incorporating more video-based content, and refining the brand’s graphics packages with a cleaner look and feel, including motion graphics. Result: A 11.04% increase in impressions; 21.6% increase in engagements; and 49.57% increase in audience growth since the 2021-22 season.

• Led the transitions for USA Hockey’s season brand image for the 2022-23, 2023-24 and 2024-25 seasons, taking inspiration from other teams in the NHL and internationally. Result: A 500,000+ follower increase across social platforms and a 21.6% increase in engagements since the 2021-22 season.

• Led USA Hockey’s launch of TikTok and its subsequent platform strategy.

Manager, Marketing (August 2020 – December 2021)

As Marketing Manager, I oversaw all marketing staff and activities including: conceptualization of social media, digital media, and sales strategies/campaigns; building relationships with clients, fans, and influencers through in-person and digital communications; oversight of the marketing budget; management of schedules, travel, and operational activities for everyone in my department; and bridging communications between marketing and all other departments’ managers. Also:

• Relaunched the company’s parent brand of Sports VTS and fabricated two secondary brands, MMQB (Monday Morning Quarterback) and QB SIM (Quarterback Simulator), from start to finish. Result: The fabrication of two separate brands allowed the company to effectively develop strategies for its targeted audiences to foster understanding and increase engagement.

Lead Intern, Marketing (June 2017 – March 2020)

Oversaw all interns before and during home hockey, football, and basketball games; created intern schedules and gameday rundowns; managed all social media platforms for @AF_HKY; and handled gameday social media for @AF_Football. Also:

• Ran social media analytics across three platforms for Air Force Athletics' Big 5 teams. Result: The information provided aided the marketing department and me in conducting social media audits, which helped identify future marketing and promotional activities.

Visual and Digital Media Intern (June 2019 – September 2019)

Gameday Intern (May 2019 – September 2019)